Branding | Nancy Ducharme
Nancy's new branding conveys the innate positivity and hopefulness that is so important to her work. Her website easily explains her offerings to those who are interested in working with her. She has a classic e-commerce page where she can sell the items that she suggests to her clients. Her branding carries through into her printed collateral including client worksheets, recipe downloads, and food charts.
outcome
marketing
Customer research, and customer persona creation.
design
Logo, branding, marketing collateral, cookbook recipes, client handouts, and website.
www.NancyDucharme.com
Nancy is a lifetime longevity coach: she teaches people how to "grow younger", and optimize their mind/body before, during, and after cancer treatment. Nancy was starting from scratch and needed a whole brand identity that reflected the intimacy and power of her work: from a logo to recipe page design. She wanted a simple website with light e-commerce abilities that she could send potential clients to.
challenge
Client Handouts & Workbooks
Nancy's branding extends through each part of her client experience: recipes, nutrition charts, workbooks, and more. Since many of these offerings are downloadable PDFs, it was important that at first glance customers knew that it was something from Nancy Ducharme.
Previously, when potential clients were interested in working with Nancy, she would send them to her Facebook page. Now she can send them directly to her website which explains her offerings. If they are interested, they can sign up for her email list to be notified of new client openings.
Nancy wanted a simple way to get her recommended products to her clients. We achieved this by setting up an e-commerce page using Amazon affiliate links.
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