This site shows you can do a lot while keeping it simple. Take one-page shopping, add integrated subscriptions with a customer portal, and side of integrated wholesale section with a retail customer portal and you have perfection. The icing on the cake was all new photo mockups to showoff their killer packaging design.
outcome
marketing
E-mail Marketing
design
Website, Content Creation, Photo Mockups
www.abracadabracoffeeco.com
Abracadabra Coffee had done a great job DIY-ing their site for as long as they could. They needed to move their e-commerce over from Squarespace to Shopify, including all their subscription orders. They wanted a site that felt like them and needed some photos that showed off the beauty of their packaging.
challenge
Abracadabra Coffee
Nitty-Gritty
The management and implementation of the transfer of Abracadabra's site, past orders, all subscriptions, skus and product details/images from Squarespace to Shopify was challenging and VERY rewarding. Seamlessly moving users from one subscription platform to another left me feeling like Superwoman, TBH.
Subscriptions
As an avid Abracadabra decaf drinker (it's the best) I had been rooting for them to add a subscription option to all their main-stay coffees for a while. With the help of a robust Shopify subscription app, my wished came true. Not only is a subscription available on most of Abracadabra's product page, but the still able to do their "curated subscription" where they ship you a coffee of their choice. Whenever I am working on a site for a business, I ask them to think about what takes up their time? What do they despise doing? A lot of times these small (but constant) customer service tasks can be solved with web design! For Abracadabra I branded and personalized a subscription customer portal. The customer logs in and manages their subscription products, payment methods, and shipping dates. My present to you is hours back to your life.
Like so many of my clients, one of the best things about being in their retail location is getting to talk with them. The fine folks at Abracadabra Coffee will conversate about the bean's taste, their producers, and their farms. We needed to bring that energy to their website. I designed each product page to have tasting notes and a banner of information about the bean's farm/producer.
In-Store Feel
Wholesale Portal
Remember those maddening repetitive tasks I mentioned above? We created a wholesale portal for retailers to use to process their orders, eliminating the need for Abracadabra to do it manually. HECK YES. Through the use of a Shopify app and some custom development we were able to create a flow that starts with a retailer's inquisition, to account creation, to login, to wholesale ordering, to invoicing, to payment, to delivery. It's a beautiful thing.
